Miami and Dubai are leading the world in branded residences
- Jake Nicholas
- Nov 17
- 1 min read
Miami has emerged as the world’s No. 2 market for branded residences, trailing only Dubai in a global pipeline that continues to accelerate, according to a new Savills report.
Dubai leads with 64 completed branded residential projects and 87 in development, while Miami follows with 48 completed properties and 55 more on the way—making it one of the most active branded real estate hubs worldwide. The surge reflects a rapidly expanding sector driven by rising global wealth and a post-pandemic luxury boom; branded residences have nearly tripled since 2015, growing from 323 to 910 projects today.
Developers are increasingly turning to brand partnerships to build trust with buyers, and the strategy pays off: branded residences command an average 33 percent price premium globally. After Dubai and Miami, the next-strongest markets include New York (32 completed, four planned), São Paulo (15 and 15), and Cairo (two completed, 26 planned).
Miami’s momentum is reinforced by a wave of high-profile branded projects redefining the skyline. Fashion houses and luxury brands are entering the market at a rapid clip, with developments such as Dolce & Gabbana Residences at 888 Brickell, Aston Martin Residences, The Residences at Mandarin Oriental, Miami, Porsche Design Tower, Armani/Casa, Cipriani Residences Miami, and the recently announced Jean-Georges Miami Tropic Residences.
