Palm Beach County shatters tourism record as demand surges
- Jake Nicholas
- 5 days ago
- 2 min read
Tourism in Palm Beach County just delivered its biggest year ever, setting a new benchmark for the region’s visitor economy.
From October 1, 2024, through September 30, 2025, The Palm Beaches welcomed a record 10.6 million visitors—surpassing last year’s 9.6 million and reinforcing the county’s position as one of Florida’s premier destinations. The surge in travel generated an estimated $11.3 billion in economic impact for the 2024–2025 fiscal year, underscoring the strength of the market and the momentum reshaping the region.
Hotel performance followed the same upward trajectory, with overnight stays generating $1.32 billion in revenue—an 11.6% increase year-over-year. Palm Beach County ranked second in Florida for total hotel revenue, behind only Hillsborough County.
Much of this growth is reflected in the transformation of West Palm Beach, where major openings and urban development continue to grow the city’s profile on a national level. Related Ross is driving a new era with projects like Eataly’s highly anticipated arrival and a new Hilton Curio Collection hotel set to rise downtown. Farther south, Boca Raton is experiencing its own record-setting moment, fueled by civic investment, including the new City Hall and ongoing mixed-use growth that is reshaping the urban core.
“Achieving 10.6 million visitors and ranking second in hotel revenue statewide is a remarkable accomplishment for The Palm Beaches,” said Milton Segarra, CDME, president and CEO of Discover The Palm Beaches. “It speaks to the strength of our tourism brand, the dedication of our partners, and the exceptional experiences we offer. Our destination continues to thrive and deliver real value to both visitors and residents.”
