Pinnacle Financial Partners has solidified its role in Nashville's cultural and entertainment landscape by securing the exclusive naming rights for a new 4,500-seat music venue, now dubbed "The Pinnacle," within the Nashville Yards development. This partnership between Pinnacle Financial Partners, Southwest Value Partners (SWVP), and AEG highlights Pinnacle's commitment to Nashville's downtown growth and its arts community, marking the company's first foray into naming rights. Situated strategically between 9th Ave North and Platform Way South, this venue is a testament to Pinnacle's investment in and support for the live entertainment and sports sectors, alongside its existing ties with the Tennessee Titans and Memphis Grizzlies.
Rick Mueller of AEG Presents expressed enthusiasm for the collaboration, emphasizing the synergy between Pinnacle's community roots and the music industry. The deal, facilitated by AEG Global Partnerships, not only designates Pinnacle as the venue's official bank but also integrates Pinnacle's brand across the venue and the broader Nashville Yards LED network through extensive signage and digital exposure.
Andy Moats of Pinnacle elaborated on the partnership's significance for Nashville's music scene, envisioning "The Pinnacle" as a beacon for the harmonious relationship between the arts and business communities. The proximity of Pinnacle's music banking team to the venue symbolizes a direct connection to the artists and the broader music industry, with Pinnacle sharing the Nashville Yards space with prominent entities like AEG Presents and CAA.
This collaboration cements Nashville Yards as a pivotal hub for the music industry, with Creative Artists Agency (CAA) and AEG Presents leasing space in the adjacent office building, enriching the district's role as a business epicenter for music. "The Pinnacle" is poised to draw top-tier live performances and foster community engagement within the 19-acre mixed-use development, enhancing Nashville's reputation as a vibrant artistic hub.
The agreement extends Pinnacle's involvement in Nashville Yards, where it opened its first retail location in 2022 and plans to establish its new corporate headquarters. Cary Mack of Southwest Value Partners lauded Pinnacle's alignment with the project's vision, highlighting the bank's expertise in music and entertainment as foundational to the venue's success.
Operated by AEG Presents, "The Pinnacle" is designed with Nashville's rich musical heritage in mind, promising a diverse lineup of live events in an 88,000-square-foot, state-of-the-art concert hall. Innovations like a lifter floor, VIP seating, and live streaming capabilities are set to offer an unparalleled live entertainment experience. The venue's integration into Nashville Yards will also enable a range of promotional and community-focused events, fostering a dynamic cultural ecosystem supported by Pinnacle's banking and financial services.
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