Sweetens Cove plans its major expansion, bringing stay-and-play cabins, night golf, short course, and more
- Jake Nicholas
- May 13
- 2 min read
Sweetens Cove, the acclaimed 9-hole golf course in Tennessee’s Sequatchie Valley, is entering a new chapter. Through a strategic partnership with Reef Capital Partners, the course is set to undergo a significant expansion—adding new amenities while preserving the unconventional, player-first culture that has made it one of golf’s most talked-about destinations.
The multi-phase development will introduce a range of new offerings, including a lighted par-3 short course designed by King-Collins, a sprawling new putting green, stay-and-play cabins, and expanded food and beverage options. Plans also call for a restaurant, distillery, and retail space dedicated to Sweetens Cove Whiskey, as well as a fishing dock, skeet shooting range, and a new “Sweetens at Night” program. The short course is expected to debut in 2026.
The expansion is rooted in a long-term vision held by Rob Collins and Tad King, the original architects of Sweetens Cove. “Every big dream we ever had for the place will be coming true,” Collins shared on social media, referencing aspirations that date back over a decade.
Reef Capital’s involvement brings experience from other destination properties, including Black Desert Resort and Marcella Club in Utah and Cutalong in Virginia. Jared Lucero, CEO of Reef Capital, emphasized that the additions are designed to enhance, not disrupt, Sweetens Cove’s distinct character. “We aim to preserve that unique charm while adding a place to stay, a bit more to do, and some amazing food and drinks,” he said.
Sweetens Cove has developed a reputation as a golf outlier—eschewing tradition in favor of flexibility and creativity. The course allows golfers to play in any order, dress codes are non-existent, and the experience is shaped as much by community as it is by the game. What started as a 9-hole curiosity has evolved into a cult destination with national recognition.
Pricing remains straightforward: day passes, which provide unlimited play from dawn to dusk, range from $110 to $175 depending on the day and whether players choose to walk or ride. Demand is high, and passes often sell out within minutes of release.
With this next evolution, Sweetens Cove is poised to elevate its role in the golf world—retaining its grassroots appeal while introducing the infrastructure to accommodate even more loyalists and newcomers alike.
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