The Berkeley Palm Beach runs Super Bowl 2026 Commercial
- Jake Nicholas
- 3 hours ago
- 2 min read
The Berkeley Palm Beach stepped onto one of the biggest stages in media with a cinematic Super Bowl commercial that aired across West Palm Beach and Palm Beach, introducing the residences to a wide regional audience. The spot captures the property’s refined atmosphere, highlighting its blend of timeless Palm Beach elegance, curated social spaces, and a lifestyle centered around connection, wellness, and exclusivity.
From sunlit terraces to intimate gathering moments, the commercial positions The Berkeley as a new focal point of modern Palm Beach living—bringing its vision to viewers during the most-watched broadcast of the year and signaling its growing presence within the local landscape.
Behind the commercial is a project that has steadily been shaping a new layer of private, club-driven living in Palm Beach. The Berkeley is envisioned as an intimate, highly curated residential and social environment where design, service, and community intersect. Rather than a traditional condominium, the concept centers on a private club atmosphere—one that prioritizes privacy, relationships, and a refined day-to-day lifestyle over scale or spectacle. Interiors, amenities, and programming are all designed to feel personal, residential, and distinctly Palm Beach, blending classic influence with modern comfort.
The vision traces back to Al Adelson, widely regarded as one of the key figures behind Palm Beach’s modern luxury residential movement. Adelson was also the driving force behind The Bristol, the landmark waterfront condominium that helped redefine ultra-luxury living in West Palm Beach and set a new benchmark for design, scale, and pricing in the market. With The Berkeley, the approach shifts from vertical waterfront living to something more intimate and socially focused—smaller in scale, but equally deliberate in execution.
Where The Bristol established a new level of residential prestige, The Berkeley expands the idea of lifestyle. The project emphasizes connection—between residents, within shared spaces, and through curated experiences that reflect the rhythm of Palm Beach living. Thoughtful architecture, quiet luxury, and hospitality-driven service form the backbone of the environment, creating a setting that feels both timeless and contemporary.
The Super Bowl commercial marked a major public moment for a project that has largely built its presence quietly and deliberately. Airing across Palm Beach and West Palm Beach during one of the most-watched events of the year, the campaign introduced a broader audience to The Berkeley’s vision while reinforcing its position within the evolving landscape of Palm Beach luxury living.
As momentum continues to build, The Berkeley stands not simply as a residence, but as a continuation of a larger story—one shaped by Adelson’s long-term influence and Palm Beach’s ongoing evolution into one of the country’s most refined residential destinations.
Learn more about The Berkeley Palm Beach on their official website here.
