Wynwood's bar rotation has bent toward music-driven cocktail concepts in recent years — DJ-led venues layered over the neighborhood's traditional gallery-and-restaurant rhythm. The newest addition, Upside, has just opened at 59 NW 28th Street as an 8,500-square-foot day-to-night destination spanning two floors and a covered outdoor space, with three distinct bars, a kitchen run by Top Chef Season 16 alum Pablo Lamon, and a cocktail program tied directly to Miami's music and art scenes.
The ground floor centers on a wrap-around bar fronted by TVs for game-day watch parties and live sport, with the outdoor bar extending the experience into the open air through lounge seating and dynamic lighting that shifts the room into late-night territory. Upstairs, dining tables and a second bar overlook the double-height main floor, giving the room a front-row view of the action below. The seamless indoor-outdoor flow lets the space move from daytime ease into late-night energy without missing a beat.
The cocktail program is built around a thoughtful mix of signature creations and modern takes on the classics, with seasonal turnover and a steady tie-back to music, art, and collaboration. Standouts include She's Salty — a low-sugar spin on the margarita with Don Julio Blanco, Grand Marnier, pamplemousse liqueur, and monkfruit finished with salt foam — Trouble in Paradise, a sweeter pour of Grey Goose Vodka, dry vermouth, peach liqueur, strawberry sherry syrup, and a gummy bear garnish, and Main Character Energy, which blends 21 Seeds Orange and Union Mezcal with lime, agave, blueberry water, and crème de banane.
In the kitchen, Executive Chef Pablo Lamon runs a shareable menu built for the bar-first crowd. Highlights include Braised Short Rib and Manchego Croquettes, Red Jalapeño Mac & Cheese Arancini, and a Whipped Ricotta "Cream Cloud" toast, alongside standout plates like Smoked Wagyu Sirloin Bites, Lobster Nuggets, and a Truffle Grilled Cheese Sandwich. The menu also runs at scale with shareable group platters — Party for 4, Party for 6, and a We Fancy tier with caviar add-ons — designed for the watch-party and group-night crowd.
Music sits at the center of the program. The venue runs an evolving calendar of curated sets, DJ appearances, and late-night performances, with surprise sets and dedicated listening sessions that lean into Miami's eclectic soundscape. Cultural programming reaches well beyond the bar itself, with cocktail collaborations alongside leading spirit brands, art and fashion pop-ups, game-day watch parties, and venue activations tied to Wynwood Art Walk and the World Cup.
Now open in the heart of one of Miami's most actively evolving neighborhoods, Upside lands as one of the strongest new entries in Wynwood's nightlife rotation — a venue built to serve the full arc of a Miami night, from afternoon watch party to last call.