Veuve Cliquot’s first Hamptons pop-up club debuts at Ketchy Beach at The Capri Hotel
- Jake Nicholas
- Jul 25
- 2 min read
Veuve Clicquot has officially landed in the Hamptons. From July 1 through September 7, the legendary Champagne house has tapped Ketchy Beach — the Southampton outpost of NYC’s beloved Ketchy Shuby, located at The Capri Hotel — to host its first-ever Sun Club pop-up in the Northeast, and its only U.S. stop outside Las Vegas. The Veuve activation lives entirely outdoors, transforming Ketchy’s poolside deck, cabanas, and lounge area into a Champagne-soaked summer destination complete with DJ sets and breezy, Riviera-inspired style.
The activation brings new energy to the 30-room hotel and is part of Veuve’s global Road to the Sun tour, a series of curated summer stops known for their effortless glamour, bold design, and magnetic social scene.
The arrival of the Sun Club also signals a revival of The Capri Hotel’s legacy as one of Southampton’s iconic social hubs. Once known for attracting everyone from J.Lo to Real Housewives cast members, the boutique hotel has been gradually reenergized with the help of hospitality tastemaker Jamie Mulholland (Surf Lodge, Cain, GoldBar). In 2023, Mulholland introduced Ketchy Shuby — his bohemian-chic concept born in Soho — to Southampton as Ketchy Beach, aiming to create a destination rooted in community & culture.
Now in its second season, Ketchy Beach has become a lively summer staple, and the Veuve Clicquot pop-up only deepens its cultural cachet. On weekends through August 7, Sun Club guests can expect curated day parties, rotating DJ sets from emerging and established talent, and a steady stream of Veuve served poolside in a setting that seamlessly blends Old Hamptons allure with a new-school international vibe.
The pop-up reflects a broader shift across the East End, where luxury brands like LVMH are doubling down on immersive hospitality experiences that transcend traditional nightlife. With growing momentum in Southampton, Montauk, and Shelter Island, activations like Sun Club are helping redefine what it means to summer in the Hamptons, and positioning Ketchy Shuby as a central player in that evolution.
