A first look inside Mary Lou’s Miami at W South Beach
- Jake Nicholas
- 1 day ago
- 2 min read
Today, the rapidly expanding hospitality and nightlife group from Palm Beach, Mama Hospitality, officially debuts the third location of their iconic supper club and entertainment epicenter with the arrival of Mary Lou’s Miami.
Reviving the nightlife space within W South Beach for a seasonal residency, Mary Lou’s Miami will bring a new era of nostalgic nightlife to Miami Beach as the multi-hyphenate venue blends the vintage charm of the supper club with forward-thinking hedonism and sense of ridiculousness that continues to position the lavish concept uniquely into a category of its own.
Mary Lou’s Co-Founders Joe Cervasio, Topher Grubb and Alex Melillo have joined forces with Jamie Reuben of the global luxury real estate group Reuben Brothers to breathe new life into the iconic space. The deal was brought forth through strategic Mama Hospitality partner, Myles Shear of Palm Tree Crew, who originally introduced Reuben to the co-founders – and the alignment was instant.
Inspired by Mary Lou’s growth over the past year and their unwavering commitment to unmatched hospitality and unforgettable experiences, Reuben entrusted the trio with the resurrection of one of Miami Beach’s most coveted outposts, and Mary Lou’s Miami was born.
Designed by Jason Volenec, Mary Lou’s Miami leans into the city’s seductive edge with animal prints, rich textures, and layered patterns that transform the former WALL into a dreamlike cocktail lounge. The concept draws inspiration from Melillo’s grandmother and muse, Mary Lou Curtis—a Palm Beach fashion icon whose boutique once dressed Jackie O., Elizabeth Taylor, and Betty White—carrying forward her ethos of elegance with a wink and a sense of “ridiculousness.”
Beyond the main venue, the Miami outpost introduces two firsts for the brand: Mary Lou’s Society, a private members club layered into the experience, and Mary Lou’s Beach, an exclusive shoreline takeover reserved for members, complete with branded loungers, towel service, and elevated food and beverage.
Open Tuesday, Thursday, Friday, and Saturday from 6 p.m. to 3 a.m., and Sundays from 6 p.m. to midnight, Mary Lou’s Miami arrives as one of the most anticipated hospitality openings of the season—reviving a legendary room and adding a new chapter to Miami Beach nightlife.
