Inside South Flagler House, The Palm Beaches’ most exclusive new waterfront address
- Jake Nicholas
- Nov 10
- 4 min read
South Flagler House is redefining the meaning of waterfront living on Florida’s Gold Coast. Set directly along West Palm Beach’s Intracoastal Waterway and the prestigious South Flagler Drive, this landmark address brings together masterful architecture, graciously scaled homes, and 50,000 square feet of amenities designed for wellness, leisure, and refined social living.
In a city experiencing a cultural and economic renaissance, South Flagler House stands as its crown jewel. The residence provides a timeless retreat that captures the enduring elegance of Palm Beach Island while embracing the sophistication of a new era. As buyers from New York, California, and global financial centers continue to discover Palm Beach County, demand for ultra-luxury residences like South Flagler House continues to surge.
Designed by the acclaimed Robert A.M. Stern Architects, the development makes an immediate architectural statement. Twin 28-story towers rise above a grandly landscaped podium, their stately facades and warm tones evoking the great Palm Beach oceanfront estates of the 1920s and 1930s. Lush, stepped gardens soften the architecture, creating a seamless dialogue between building and nature. Expansive terraces and full-height windows frame sweeping views of Lake Worth Lagoon, Palm Beach Island, and the Atlantic Ocean beyond.
Inside, New York design firm Pembrooke & Ives has brought its signature sense of craftsmanship and comfort to life. Each interior is finished with bespoke details that include custom millwork, rich stone surfaces, European oak flooring, and natural light. The result is an atmosphere that feels both opulent and personal, echoing the firm’s philosophy that true luxury is found in the details.
Under the leadership of visionary developer Stephen M. Ross and Related Ross, every element of South Flagler House reflects an attention to design integrity and placemaking. From the manicured waterfront gardens to the private arrival court, each space is conceived with an eye toward beauty, discretion, and longevity.
The 105 residences range from generous two-bedroom homes to sweeping five-bedroom layouts and estate-scale penthouses. Many residences span more than 4,000 square feet of interior space, while several penthouses approach 14,000 square feet, with formal salons, dual kitchens, and dramatic wraparound terraces. Private keyed elevators open directly to each home, ensuring a sense of privacy rarely found in condominium living. Pricing begins around $6 million to $72.5 million for the two-level penthouses, positioning South Flagler House among the most valuable residential offerings in South Florida history.
Life within South Flagler House unfolds as effortlessly as at a private club. Residents enjoy “The Related Life” providing a bespoke suite of services and experiences, with 24-hour concierge, valet, and white-glove staff who cater to every detail. The private motor court, attended lobby, and grand salons create an experience worthy of a five-star resort.
Amenities span both indulgence and vitality. Along the waterfront, a 25-meter lap pool and private cabanas create a serene setting to unwind. A full-service spa, vitality pools, saunas, and treatment rooms offer daily restoration. The fitness club includes dedicated studios for Pilates, yoga, and personal training, plus a golf simulator and private pickleball court. For younger residents, dedicated playrooms and a STEM lounge foster wonder and exploration.
Equally remarkable are the property’s social and dining spaces, providing prospective residents a rarity even among the world’s top residential towers. Residents have access to curated culinary offerings, a wine-tasting room with private lockers, private dining spaces, entertainment and screening rooms, and intimate dining venues that rival Palm Beach’s finest restaurants. With its own catering kitchen and private chef program, the building provides residents the ability to host custom dinners or enjoy gourmet meals without ever leaving home.
Executive suites, meeting rooms, a card salon, and quiet library nooks complement the amenity program, ensuring that every element of daily life unfolds seamlessly on site.
More than just a home, South Flagler House represents a defining moment in West Palm Beach’s evolution.
With new residential developments spanning North to South Flagler drive, a new skyline is rising along the waterfront, and South Flagler House sits at its pinnacle. Related Ross investment in this prized waterfront setting affirms West Palm Beach’s place among the world’s most prestigious residential markets.
As construction progresses toward completion in 2026 through 2027, anticipation continues to build. South Flagler House represents a new chapter in Palm Beach’s storied coastal legacy, where timeless design, impeccable service, and modern sophistication come together. Buyers who have secured their residences here are not just purchasing real estate; they’re joining an exclusive community and partaking in a new chapter of Palm Beach history.
Learn more about life at South Flagler House here.
