Leo Messi’s MiM Hotels joins The Meliá Collection in a landmark luxury partnership
- Jake Nicholas
- Nov 14
- 2 min read
Meliá Hotels International has officially taken over management of MiM Hotels—Leo Messi’s boutique hospitality brand—bringing the entire portfolio into The Meliá Collection beginning November 1.
Meliá’s partnership with MiM integrates six boutique properties across Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret, and Andorra into the company’s curated luxury flag. Each hotel reflects Messi’s personal approach to high-end travel, from the signature Messi Suite to memorabilia like a signed Ballon d’Or replica. All properties will continue operating under a lease agreement while gaining global reach through Meliá’s distribution and loyalty platforms.
The Meliá Collection now includes 26 hotels open or in development across more than 12 countries, designed to highlight independent, character-driven properties that retain their identity while benefiting from a world-class management ecosystem. For MiM, the move strengthens visibility and elevates brand positioning without compromising the boutique feel.
Crafted by designers including Luis Bustamante and Lázaro Rosa-Violán, MiM Hotels are known for contemporary interiors, privileged locations, and a deep emphasis on sustainability—each property holds LEED certification. Wellness plays a central role, with hydrotherapy circuits, bespoke treatments, and serene relaxation areas, complemented in select destinations by outdoor activities like skiing, golf, and hiking.
Dining remains a standout feature of the brand. In Baqueira, Andorra, and Sotogrande, Michelin-starred chef Nandu Jubany brings his HINCHA-inspired culinary program, blending local produce with Argentine flair.
The portfolio spans adults-only escapes—such as MiM Sitges, MiM Ibiza, and MiM Mallorca—as well as family-friendly destinations in Sotogrande, Baqueira Beret, and Andorra, with several hotels offering intimate meeting and event spaces.
Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, said: “The strength of this alliance lies in the complementarity between the MiM Hotels and The Meliá Collection. Both share a common philosophy and a compelling value proposition for the most discerning travelers—driven by the inspiration of a global icon like Leo Messi and the proven expertise of a leading hospitality group like Meliá.”
