Nashville's East Bank unveils new look of Eastpoint
- Jake Nicholas
- 22 hours ago
- 3 min read
Nashville's East Bank has officially gotten its clearest look yet. The Fallon Company has released the master plan and first renderings for Parcel C of Eastpoint — the 30-acre, neighborhood-scale development rising directly across the Cumberland River from downtown, next door to the new Nissan Stadium.
The release marks a major step forward for one of the most closely watched urban transformation projects in the country. After finalizing the development agreement with the city, Fallon is now moving into Phase 1 — turning the vision first established in Nashville's 2022 Imagine East Bank framework into something tangible. Parcel C will serve as Eastpoint's gateway, anchoring the side of the neighborhood closest to the stadium and shaping the experience for everyone arriving at the East Bank for the first time.
The master plan was shaped by a collaboration of HKS, Michael Hsu Office of Architecture, Gresham Smith, Morris Adjmi Architects, and landscape architecture firm Field Operations — a lineup that reads more like a curated New York or Austin cultural-district roster than a traditional Nashville development. The intent shows: a walkable, bikeable, pedestrian-first urban environment, with all Phase 1 parking pushed below grade to free up the surface for a true central pedestrian zone.
That zone is anchored by a 1.5-acre central plaza — a major piece of public realm framed by tree-lined sidewalks, dedicated bike lanes, and roughly 50,000 square feet of multi-level, activated retail space. Importantly, that retail program is being curated specifically for local and regional restaurants, shops, and boutiques rather than national chain tenants — a clear signal that Eastpoint is being shaped as a Nashville neighborhood first, not a tourist concourse.
The residential component, designed by Morris Adjmi and Gresham Smith, is built to deliver the critical mass of housing needed to give the new neighborhood real day-to-day life rather than gameday-only activity. To keep the neighborhood accessible, 10% of the units are designated as affordable housing at 80% of the Area Median Income (AMI).
Adjacent to the new stadium on Parcel C1, an HKS-designed full-service hotel of approximately 600 keys will anchor the hospitality side. The project was a key requirement of the city's original RFP and represents one of only three hotels permitted across the Initial Development Area south of the stadium — a scarcity that gives it real long-term significance within the broader East Bank plan.
"The release of these renderings offers the first look at the scale and character of what we are building at Eastpoint," said Michael Fallon, CEO of The Fallon Company. "By elevating the street-level experience with a significant public plaza and pedestrian-focused corridors, we are creating a neighborhood that feels like a natural part of the city. Our goal is to ensure this site serves as a vibrant home for residents and a welcoming riverfront connection for all Nashvillians."
Construction is officially commencing in earnest with the groundbreaking of Parcel G, an all-affordable residential building developed in partnership with Elmington Capital. Branded as Eastpoint Flats, Parcel G will deliver 323 affordable units, an 8,000-square-foot childcare facility — the first of its kind on the East Bank — and 12,000 square feet of neighborhood-focused retail. Construction begins within the next 60 days, with the formal Eastpoint Groundbreaking set for May 28, 2026, followed by a family-friendly Eastpoint Neighborhood Kickoff Party on May 30.
"Today's announcement by The Fallon Company represents a tremendous step forward for the East Bank and reflects the values and priorities Nashvillians have held for years," said Ben York, CEO of the East Bank Development Authority. "We are proud to collaborate with The Fallon Company as we transform a place of such immense potential into a sustainable and beautiful community that will serve Nashville families for years."
Beyond the build itself, Fallon is planning a regular cadence of site activation programming starting this summer — live music, community events, and family-friendly activities designed to bring Nashvillians onto the riverfront long before construction wraps. It's a smart move, and a deliberate one: turning a multi-year construction zone into a place people already feel ownership over before the buildings even rise.
