Aman Group has just officially unveiled ATMA, a new ultra-luxury hospitality brand built around performance living and created in partnership with Novak Djokovic, and its first destination will be Miami, as the city's next 1,049-foot supertall on Brickell Bay Drive. The tower will hold a hotel, branded residences, and an invitation-only private members club, plus a 120,000-square-foot spa and wellness center set to be one of the largest of its kind in Miami. The announcement on November 10 arrives with a tower that will rise among the tallest in the city, far-reaching views over Biscayne Bay, a marina of its own at the water's edge, and completion scheduled for 2031.
Novak Djokovic is ATMA's Global Partner, and he will lead the brand's longevity, nutrition, racquet, and wellness programming, the foundation of its wellbeing philosophy. The partnership grows out of an existing multi-year relationship between Djokovic and Aman Group, and it gives the group's 38-year legacy a new outlet built around wellness optimization, sport, and performance, alongside nutrition-led dining, design, and a program of events and experiences. The name means "the spirit" or
"the true self" in Sanskrit, and the brand will span both urban and remote settings, with Miami as its first expression. "Throughout my career, I have learned that true performance is built on balance, where training, recovery, nutrition and mental wellbeing work together to support longevity and sustained excellence," Djokovic said. "ATMA Miami will sit at the pinnacle of what performance living can achieve."
The address is a seafront one in Brickell, Miami's financial district, immediately connected to the five-mile Baywalk waterfront that runs along Brickell Bay Drive, and ATMA will have its own marina adjacent to the property, connecting residents and guests directly to the water. SHoP Architects is designing the tower, a sculptural supertall rising from a landscaped podium with curved balconies and floor-to-ceiling windows.
Studio Paolo Ferrari is designing the interiors, balancing natural forms against engineered precision, and the plans describe monolithic architecture meeting biomorphic design, with furniture shaped to the human form and ambience that will adjust to the circadian rhythm of the residents and guests inside. OKO Group and Oak Row Equities are developing ATMA Miami, with completion scheduled for 2031.
The 120,000-square-foot spa and wellness center is being designed in exclusive partnership with Djokovic, and it will hold a racquet club with indoor tennis, padel, and other sports courts overlooking Biscayne Bay. The center will also hold a fitness center with high-intensity group and private training studios, mobility and conditioning labs, a medical wellness center, and dedicated recovery spaces. Beyond the training floors, ATMA Miami will offer nutrition-optimized wellness concepts and signature dining destinations, bars with live music, and performance and events spaces.
The residences will run from one to five-plus bedrooms, with six-bedroom penthouses at the pinnacle and unobstructed east-to-west views, and owners will have the hotel's amenities plus exclusive use of a dedicated set of their own: a private pool, a fitness center with yoga and personal training studios, thermal spa facilities, a residents' lounge, and a co-working space. They will also be granted priority nomination to join the invitation-only, racquet-focused ATMA Club, whose members will receive preferred access to the marina, the spa and wellness center, and the restaurant and social spaces.
Aman Group, the group behind Aman and Janu, arrives at this launch with a portfolio of 36 hotels, resorts, and branded residences across 21 destinations, and it has launched a brand before: Janu was introduced in 2020 and opened Janu Tokyo in March 2024. Vlad Doronin, the group's Chairman and CEO, has framed ATMA as building on close to four decades of Aman's benchmarks to create what he calls a new awakening in hospitality, one that brings together wellness, performance, and longevity with design and events.