PMG Partners with Shift4 to launch first-ever crypto payment option for pre-construction condo sales

Property Markets Group (PMG) is pushing the boundaries of how real estate is bought and sold in Florida. In a newly announced partnership with Shift4 (NYSE: FOUR), PMG has become the first developer to roll out a streamlined cryptocurrency payment process for deposits on pre-construction condominium purchases, allowing buyers to use crypto wallets with ease and confidence.

The integration is now live across PMG’s South Florida portfolio and is being handled exclusively through Shift4’s enterprise-grade payment platform—trusted by global brands like the New York Yankees, Fontainebleau Las Vegas, Four Seasons, TAO Hospitality, and Allegiant Airlines. The process is built around simplicity and compliance: interested buyers complete a crypto transaction addendum, undergo KYC verification through Shift4, and receive a personalized payment link—all managed with the support of PMG’s internal legal and sales teams.

“PMG has always aimed to be on the cutting edge of real estate innovation, and offering a frictionless, proven path to purchase with crypto delivers on that mission,” said Ryan Shear, Managing Partner at PMG. “This first-time offering bridges the gap for crypto holders looking to diversify their portfolios through real estate.”

The program allows buyers to pay directly from their crypto wallets, while PMG receives U.S. dollars—eliminating market volatility risk. Shift4’s platform integrates directly with platforms like Coinbase and offers wallet-to-wallet functionality, providing a seamless experience for crypto-native buyers.

This capability is being introduced across PMG’s growing list of developments in Florida, including Waldorf Astoria Residences Miami, Waldorf Astoria Residences St. Petersburg, One Twenty Brickell, E11EVEN® Club Residences Beyond, Sage Intracoastal Residences Fort Lauderdale, Twenty Sixth & 2nd in Wynwood, and 38 West Eleventh in Miami. PMG is seeing global interest in this offering, especially from buyers eager to convert digital assets into long-term, tangible investments.

PMG is uniquely positioned to lead this evolution. Since 1991, the firm has grown into one of the country's foremost development and investment firms, with a vertically integrated team specializing in land use, design, construction, capital markets, and asset management. Currently led by Managing Partners Ryan Shear and Dan Kaplan, PMG operates across Florida, New York, Colorado, Tennessee, and Georgia with over 10,000 residential units and 20 million square feet in its pipeline. Its national portfolio includes notable projects like 111 West 57th Street in New York City and Society Living communities in Denver, Nashville, Brooklyn, and Miami.

For Shift4, the partnership marks another major expansion into new sectors. The company, which processes billions of transactions annually across industries from hospitality to sports and entertainment, is now powering commerce at the frontier of real estate. As Director of Crypto Pietro Moran noted, “This collaboration unlocks a new asset class for crypto holders while delivering the reliability and compliance our platform is known for.”

By bringing together PMG’s forward-thinking approach to real estate and Shift4’s cutting-edge payments infrastructure, the partnership redefines what’s possible in property transactions—offering crypto users a real-world investment channel through one of the most established and innovative developers in the country.

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