The Vineta, Oetker Hotels’ first U.S. hotel, plans its debut in Palm Beach
- Jake Nicholas
- Aug 18
- 2 min read
One of Palm Beach’s most storied landmarks is set for a grand revival. In partnership with the Reuben Brothers, Oetker Hotels—formerly known as Oetker Collection—will debut its first U.S. property when The Vineta Hotel opens in Fall 2025, restoring a nearly century-old icon to its original name and stature.
The rebrand to Oetker Hotels, announced in July 2025, underscores the group’s strategy to strengthen global recognition as it expands beyond its European and Caribbean strongholds. “As our portfolio steadily expands, we are committed to strengthening our brand awareness and recognition,” said CEO Timo Gruenert.
“This move signifies our ambition to be known globally for doing just one thing and one thing exceptionally well—and that is creating masterpiece hotels.” The group will retain its “Masterpiece Collection” signature in branding while sharpening awareness of Oetker Hotels as a premier name in luxury hospitality.
Originally opened in 1926 as the Lido-Venice and rebranded The Vineta two years later, the hotel spent five decades under that name before a series of transformations—including a brief stint as condos in the 1980s and its most recent life as The Chesterfield. Now, after a meticulous restoration, the property is returning to its roots.
Just two blocks from Worth Avenue and steps from the beach, The Vineta will feature 41 guestrooms and suites—down from the previous 53 to create more generous layouts—crafted by Paris-based designer Tino Zervudachi. The building’s pale-pink Mediterranean Revival façade, a Palm Beach classic, remains intact while interiors embrace a modern, relaxed elegance.
The hotel will center around four signature social spaces: Coco’s restaurant, led by Executive Chef Sébastian Broda and Pastry Chef Tarek of Hotel du Cap-Eden-Roc; a lively statement bar; a reimagined lounge; and a lush courtyard designed for alfresco gatherings. A poolside restaurant with indoor-outdoor Mediterranean flair further positions The Vineta as a destination in itself.
For Palm Beach, the revival is more than nostalgia. The arrival of Oetker Hotels—known for Le Bristol Paris, The Lanesborough London, Eden Rock St Barths, and Hotel La Palma in Capri—introduces a new standard of international luxury to the market. Alongside nearby icons like The Colony and The Breakers, The Vineta signals Palm Beach’s next era of hospitality at the highest level.
With its storied past, prime location, and infusion of modern design and culinary talent, The Vineta Hotel is poised to reestablish itself as one of Palm Beach’s most prestigious addresses and the crown jewel of Oetker Hotels’ North American debut.
