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Waldorf Astoria unveils its Sarasota debut with a residential-only tower

Jebcore Companies, in collaboration with WMG Development and Hilton, has introduced Waldorf Astoria Residences Sarasota—an 18-story standalone tower rising at Main Street and Pineapple Avenue, steps from Sarasota Bay and the city’s largest marina. The project brings one of the world’s most storied luxury brands to one of Florida’s most dynamic coastal cities, setting a new benchmark for urban-meets-waterfront residential living.


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Positioned at the heart of downtown, the address offers direct access to bayfront parks, dining, and boutique retail, with the development prioritizing walkability, architecture, and elevated service. Designed by ODP Architecture & Design with interiors by Workshop/APD, the tower will feature 86 private residences and more than 50,000 square feet of amenities—paired with Waldorf Astoria’s signature Sincerely Elegant Service.


Indoor offerings span 20,000 square feet and include the brand’s signature Peacock Alley lounge, a world-class spa, fitness and Pilates studio, movie theater lounge, golf simulator, and guest suites. Outdoors, residents will experience three-quarters of an acre of landscaped amenity space with a resort pool, cold plunge, hot tub, recreational lawns, gardens, and a dedicated grove.



The project extends beyond the residential tower with 42,000 square feet of Class A commercial space, outdoor gathering areas, and private access points on both Main Street and Mira Mar Court. Valet service, a porte-cochère, a Rolls-Royce Cullinan house car, private golf cart service, and access to a day yacht round out the lifestyle program.


WMG Development, which purchased the prominent Five Points site in 2023, emphasized the opportunity to deliver an architecturally significant project rooted in Sarasota’s character and long-term growth. Hilton echoed the significance of the debut, marking a major addition to Waldorf Astoria’s global residential portfolio.


Construction is expected to begin in late 2026, with sales launching soon through Michael Saunders & Company.



 
 

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