Atari Hotel Phoenix

Atari Hotel Phoenix is the flagship of the video-game marque's move into hospitality, an eleven-story, 118,000-square-foot building on an acre-plus parcel at the northwest corner of Central Avenue and Roosevelt Street in the Roosevelt Row Arts District, replacing a decades-old former radio station building on the site. Designed by Räkkhaus, the faceted, angular massing is pitched as fused architecture and interaction rather than themed decor, its facade a scatter of irregular windows lit in Atari's red and blue and threaded by a programmable LED breezeway conceived as an immersive passage between street and interior. The property holds 91 keys, 72 rooms and 19 suites, a count chosen as a nod to the company's founding year, topped by a 4,000-square-foot penthouse with a private pool, spa and sun deck. Beyond the rooms sit nearly 85,000 square feet of entertainment space, including a 20,000-square-foot concert and event venue with capacity for roughly 2,000, a 10,000-square-foot sports book, a dedicated esports arena, and multiple levels of restaurants, bars and retail ranging from casual counters to fine dining and pool-deck lounges. The project is being developed by Phoenix-based Intersection Development with Atari Hotels, with a portion of the capital stack opened to retail investors through a Regulation A offering.