Now Open

The Willow

The Willow is a 19-story boutique condominium at 201 East 23rd Street in Manhattan's Gramercy neighborhood, steps from Gramercy Park.

Official Website
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TMW IntelligenceVerified Sep 25, 2026
AnnouncedBreaking GroundConstructionOpening SoonNow Open
2026
Completion
69
Units
19
Floors
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Details

201 East 23rd Street, Manhattan. 19 floors and 69 residences. Open since Q3 2026.

The story so far
Announced 2024 est.
Broke ground 2024 est.
Topped out Mar 2025Topped out end of March 2025 (Naftali/COOKFOX), corroborated by Commercial Observer
oftmw.com
Sales launched Mar 2025Condo sales launched Spring 2025; prices from $1.2M; COOKFOX design, Rockwell interiors
oftmw.com
Closings begin Jun 2026Naftali Group starts closing condo sales at The Willow, 201 East 23rd Street, with more than 80% sold (CityRealty via official press page; Commercial Observer)
thewillow-gramercy.com
Tenant announced Sep 2026CorePower Yoga signs ground-floor lease: 10-year lease on about 3,100 sq ft at The Willow (Crain's NY; Connect CRE corroborates)
crainsnewyork.com
Resident move-in Spring 2026Commercial Observer reported the Gramercy tower over 65% sold with resident move-ins beginning in spring 2026; listings now show immediate occupancy and over 75% sold
commercialobserver.com
Opened Sep 25, 2026 est.
Milestones are dated to when they actually happened and linked to their source. This record fills in over time as TMW tracks the project.
Supply pressure 72 · SaturatedNew York City marketMarket →
Projected pricing $•,•••/sfFull projectionProjection →
Compare projectsAnalyze the market
About the project

The Willow is a 19-story boutique condominium at 201 East 23rd Street in Manhattan's Gramercy neighborhood, steps from Gramercy Park. Developed by Naftali Group and designed by COOKFOX Architects with interiors and amenities by Rockwell Group, the tower holds 69 one- to four-bedroom residences, including a collection of full- and half-floor penthouses. Its biophilic architecture and curated amenity program bring refined, light-filled living to one of Manhattan's most storied residential districts.

Developer & design
Developer
Naftali Group
Design
COOKFOX ArchitectsRockwell Group
TMW Intelligence
Projected pricing at delivery
The Willow
New York City · Coming Q3 2026 · Residences
TMW Projection
$1,850 / sq ft at delivery
Projected band $1,600 – $2,100 — modeled from 4 comparable launches nearby.
Sales launchTodayDelivery Q3 2026
Projected median
Confidence band
Today

Comparable set — basis for projection

Comparable launch1.2 mi
$1,850
Comparable launch1.2 mi
$1,850
Comparable launch1.2 mi
$1,850
Confidence: Medium · 4 comps · projections are modeled estimates, never listings
Projection values are a TMW Pro surface. The model, comps and band unlock instantly.Unlock with Pro
Scenario outlook
The Willow
New York City · Coming Q3 2026 · Residences
TMW Projection
Projected price / sq ft
$1,850
at delivery, base case
Sell-out timeline
18months
from sales launch to final close
Absorption pace
4.5units / mo
modeled from the comp set

Scenario assumptions

Fed rate pathGradual cuts
Submarket supplyModerate
Luxury demandSteady
Comp appreciation+6% / yr
Scenarios recompute against the submarket comp set · directional, not guaranteed
Scenario values are a TMW Pro surface.Unlock with Pro
The New York City market 72 · Saturated supplyGramercy Park 28-project pipeline · 11,999 residences and keys · peak Late ’28 Explore the market →
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Common questions

Frequently asked

Where is The Willow located?

The Willow is located in New York City.

Is The Willow open?

The Willow is now open. It was completed in Q3 2026.

Who is developing The Willow?

Naftali Group is the developer behind The Willow.

Who designed The Willow?

The Willow was designed by COOKFOX Architects, Rockwell Group.

How big is The Willow?

The Willow rises 19 stories with 69 residences.