Opening Soon

The Willow

New York City · Residences

The Willow is a 19-story boutique condominium at 201 East 23rd Street in Manhattan's Gramercy neighborhood, steps from Gramercy Park.

Official Website
Last verified Jul 16, 2026
2 months to delivery
78%
AnnouncedBreaking GroundConstructionOpening SoonNow Open
2026
Completion
69
Units
19
Floors
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The story so far
Announced 2024 est.
Broke ground 2024 est.
Topped out Mar 2025Topped out end of March 2025 (Naftali/COOKFOX), corroborated by Commercial Observer
oftmw.com
Sales launched Mar 2025Condo sales launched Spring 2025; prices from $1.2M; COOKFOX design, Rockwell interiors
oftmw.com
Expected opening Q3 2026
Milestones are dated to when they actually happened and linked to their source. This record fills in over time as TMW tracks the project.
About the project

The Willow is a 19-story boutique condominium at 201 East 23rd Street in Manhattan's Gramercy neighborhood, steps from Gramercy Park. Developed by Naftali Group and designed by COOKFOX Architects with interiors and amenities by Rockwell Group, the tower holds 69 one- to four-bedroom residences, including a collection of full- and half-floor penthouses. Its biophilic architecture and curated amenity program bring refined, light-filled living to one of Manhattan's most storied residential districts.

Developer & design
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Projected pricing at delivery
The Willow
New York City · Coming Q3 2026 · Residences
Onyx Projection
$•,••• / sq ft at delivery
Projected band $•,••• – $•,••• — modeled from 4 comparable launches nearby.
Sales launchTodayDelivery Q3 2026
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Confidence: Medium · 4 comps · projections are modeled estimates, never listings
Projection values are a TMW Pro surface. The model, comps and band unlock instantly.Unlock with Pro
Scenario outlook
The Willow
New York City · Coming Q3 2026 · Residences
Onyx Projection
Projected price / sq ft
$•,•••
at delivery, base case
Sell-out timeline
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from sales launch to final close
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modeled from the comp set

Scenario assumptions

Fed rate path
Submarket supply
Luxury demand
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Scenarios recompute against the submarket comp set · directional, not guaranteed
Scenario values are a TMW Pro surface.Unlock with Pro
The New York City market 65 · Elevated supplyGramercy Park 23-project pipeline · 7,801 residences and keys · peak Late ’28 Explore the market →
Common questions

Frequently asked

Where is The Willow located?

The Willow is located in New York City.

When will The Willow open?

The Willow is opening soon, with completion expected in Q3 2026.

Who is developing The Willow?

Naftali Group is the developer behind The Willow.

Who designed The Willow?

The Willow was designed by COOKFOX Architects, Rockwell Group.

How big is The Willow?

The Willow rises 19 stories with 69 residences.