Breaking Ground

The Parque

The Parque is a roughly $1 billion mixed-use redevelopment of the ~28-acre former CrackerJax site on Scottsdale Road in North Scottsdale.

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Verified Sep 29, 2026
AnnouncedBreaking GroundConstructionOpening SoonNow Open
223
Keys
1182
Units
10
Floors
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Details

16001 N. Scottsdale Road, Scottsdale. 10 floors, 1182 residences and 223 hotel keys.

The story so far
Announced Nov 13, 2023Scottsdale City Council approved rezoning for the $1B The Parque on the former CrackerJax site, 5-2 vote
azbigmedia.com
Broke ground Jul 16, 2026 est.The Parque ($1B smart community, FalconEye/George Kurtz): CrackerJax demolished ~Aug 2025, infrastructure work underway. Proposing breaking-ground for review. 1,182 units + 223-key hotel + retail, up to 10 stories. 16001 N Scottsdale Rd.
ktar.com
Expected opening date TBD
Milestones are dated to when they actually happened and linked to their source. This record fills in over time as TMW tracks the project.
Supply pressure 62 · ElevatedScottsdale marketMarket →
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About the project

The Parque is a roughly $1 billion mixed-use redevelopment of the ~28-acre former CrackerJax site on Scottsdale Road in North Scottsdale. Master-planned as a walkable urban village around a shaded 1.7-acre central park, it pairs mid-rise condominiums and apartments — about 1,182 homes — above street-level boutiques with a 223-room five-star hotel, tech-ready offices and roughly 250,000 square feet of restaurants and shops. The plan emphasizes biophilic design, generous shade and pedestrian connectivity, reimagining a long-fenced parcel as a live-work-play destination for the Valley.

Developer & design
Developer
FalconEye Ventures
Design
Nelsen Partners
The Scottsdale market 62 · Elevated supplyNorth Scottsdale 7-project pipeline · 5,411 residences and keys · peak Late ’27 Explore the market →
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Common questions

Frequently asked

Where is The Parque located?

The Parque is located in Scottsdale.

When will The Parque be completed?

The Parque is breaking ground.

Who is developing The Parque?

FalconEye Ventures is the developer behind The Parque.

Who designed The Parque?

The Parque was designed by Nelsen Partners.

How big is The Parque?

The Parque rises 10 stories with 1182 residences and 223 hotel keys.